For surface pattern designers
Stop waiting. Start pitching.
Learn the exact system I used to land my first licensing deal WITHOUT a massive portfolio.
What you'll walk away with
Everything standing between you and your first licensing pitch...
These aren't vague lessons about 'building confidence'. These are the exact steps that get your art in front of art directors this weekend.
- Stop second-guessing what brands want,you'll know exactly how to build a portfolio that showcases your art in a way art directors actually notice (without needing dozens of collections).
- You'll finally stop scrolling for the 'perfect' brand and discover an endless supply of companies that are already looking for art like yours (even if you've never heard of them).
- Send your pitch in one afternoon,you'll have a customized one-page pitch you're excited to hit send on, finished in the time it takes to watch one episode (without sounding desperate or salesy).
- 4 hoursto a finished pitch
- 1 collectionis all you need
- This weekendyou hit send
Sound familiar?
You're not stuck because you're untalented. You're stuck because no one ever taught you how to pitch.
If you've been designing, posting, and researching for months without landing a single deal, you're not alone.
You stare at a blank email and close the tab
You open a new message to an art director, type three words, delete them, and tell yourself you'll come back to it later. You close the tab because you genuinely don't know what to say.
You're completely burned out with nothing to show for it
You're designing constantly, posting every day, building portfolio after portfolio. You're working incredibly hard. But you haven't made a single sale, and you're wondering how much harder you're going to have to work.
You see 'just signed a deal!' and wonder what you're missing
Another designer posts their win. You're happy for them. But late at night you're scrolling Instagram at midnight, wondering if everyone else is getting all the deals while you're still stuck at the starting line.
Your keep saying just "one more collection" before you're ready
You keep thinking if you just had one more collection, one more style nailed down, one more portfolio refresh, then you'd be ready to pitch. But 'ready' never arrives, and the Sunday afternoons keep slipping by.
What becomes possible
You open your inbox Monday morning and see 'We'd love to discuss licensing'
This is what shifts when you stop procrastinating and start pitching with a simple, repeatable process.
You hit send Sunday afternoon, actually excited
Your pitch is sitting in the drafts folder, finished. You read it one more time, and instead of spiraling into doubt, you feel proud of it. You hit send and close your laptop.
You spend the evening sketching wildflowers, not redesigning your portfolio
A patch of inspiration catches your eye on a walk. That becomes your next collection. You're creating again, not endlessly perfecting the same three patterns because you finally know what brands are actually looking for.
You stop scrolling at midnight, wondering if you're behind
You see another designer's win and you're genuinely happy for them. Because you sent your own pitch this week, and you know more are coming. You're not watching from the sidelines anymore.
You're building the life you dream about
You wake up, make coffee, and open your sketchbook instead of checking your PTO balance. Your kid sees you doing work you love, not work you complain about. That's the life you're building, one pitch at a time.
What's inside
Here's exactly how you'll go from one collection to your first licensing pitch.
Four parts that take you from 'I don't know where to start' to 'my pitch is sent' in one weekend.
Portfolio Strategy
Learn what brands are really looking for and how to build a portfolio that showcases your art in a way that gets noticed. You'll stop guessing and start building with confidence, even if you only have one collection right now.
Find Your Dream Brands
Discover an endless supply of companies that are already looking for art like yours, and learn how to research brands to find the perfect fit. No more scrolling Instagram hoping to stumble on the right one.
Presentation
Learn the secrets to professional presentation that looks polished and finished in the time it takes to watch one episode of your favorite show. Includes email header and footer templates, one-page pitch sheet templates, and 10 gorgeous mockups in trending industries.
Pitch with Confidence
Create a customized pitch you can't wait to send. You'll know exactly what to say, how to say it, and when to hit send. No more staring at a blank email and closing the tab.
Still on the fence?
Before you talk yourself out of this...
These are the questions I hear most often from surface pattern designers who are almost ready to hit send.
I've tried pitching before and never heard back. Most designers pitch without knowing what brands are actually looking for, or they send generic emails that sound like everyone else's. This course shows you how to research the brand, tailor your presentation, and write a pitch that makes art directors want to reply. It's not about pitching more,it's about pitching smarter.
I don't have time to build a portfolio this weekend. You don't need to build a new portfolio. You need to know how to present the collection you already have in a way that lands. The presentation module is designed to be finished in the time it takes to watch one episode of your favorite show, and the templates do most of the heavy lifting for you.
What if I send my pitch and still get rejected? Rejection and ghosting are part of pitching, and they don't mean your art isn't good enough. What shifts is that you'll have a repeatable process, so one no doesn't derail you. You'll send the next pitch the following Sunday, and the one after that. The designers who land deals are the ones who keep pitching, and this course makes that sustainable.
Investment
Send your first pitch this weekend
You're not paying for another course to sit in your downloads folder. You're paying for the clarity and confidence to finally hit send.
- Part 1: Portfolio Strategy,learn what brands are really looking for
- Part 2: Find Your Dream Brands,discover an endless supply of companies
- Part 3: Presentation,secrets to professional presentation finished in one episode
- Part 4: Pitch with Confidence,create a customized pitch you can't wait to send
- 30-page PDF guide with everything you need
- Email header and footer templates
- One-page pitch sheet templates
- 10 gorgeous mockups in a variety of trending industries
- Instant access,start today, send your pitch this weekend
Lifetime access. Pay once. Yours forever.
Who this is for
If you've been waiting to feel "ready"...this is your sign to stop waiting.
You're ready to stop preparing and start pitching.
- You have at least one pattern collection and you're ready to get it in front of brands this weekend
- You want to land licensing deals without posting every day or building a massive following first
- You're tired of feeling burned out from doing things that feel productive but aren't actually getting your art seen
- You want a simple, repeatable process so every pitch doesn't feel like starting from scratch
I put off pitching for years because I kept thinking I wasn't ready
I'm Samantha,surface pattern designer, creator of the Styled Mockup Club, and host of Dandelion Moonflower: Pattern Pep Talks. I'm also someone who almost gave up on making art before I really began.
I put off licensing for years because I kept thinking I wasn't ready. I thought I needed a giant portfolio, a signature style, dozens of collections. But when I won my first licensing deal from a simple one-sheet pitch and one collection, I realized I had been holding myself back the entire time.
So I created this simple weekend framework that helps me pitch confidently, without spending hours on every single pitch. If you've been waiting to feel ready, I hope this is what finally gets you to hit send.
From the community
The hardest part wasn't learning how to pitch. It was finally believing I was ready.
What you're missing
Every week you wait, you're training art directors to work with someone else
You keep designing more patterns. Posting more. Uploading to Spoonflower. Building portfolio after portfolio. It all feels productive. But none of it is getting your art in front of art directors. And while you're perfecting one more collection, another designer with one collection and a simple pitch is landing the deal you wanted.
- You'll keep spending Sunday afternoons redesigning your portfolio instead of sketching the wildflowers that inspire you
- You'll still feel burned out even though you're making little to no money, wondering how you can work any harder than this
- You'll watch another year go by checking your PTO balance before you plan a summer trip, instead of building the freedom you dream about
- You'll keep scrolling Instagram at midnight, watching other designers post their wins, wondering what you're doing wrong
Everything included
Everything I wish someone had handed me when I started licensing
If you bought each piece separately, you'd pay $137. Today you get it all for $27.
- 30-page PDF guide$47
- Email header and footer templates$12
- One-page pitch sheet templates$15
- 10 gorgeous mockups in trending industries$63
Questions answered
I bet you're wondering...
Everything you need to know before you join.
How long does it take to go through the course?
You can go through all four parts in one weekend. Most designers finish the course and send their first pitch Sunday afternoon. If you want to take it slower, that's fine too,you have lifetime access.
What if I only have one pattern collection?
One collection is all you need. I won my first licensing deal with one collection and a simple one-page pitch. This course shows you how to do the same.
Do I need design software or fancy tools?
No. The templates are provided, and the presentation module shows you how to put everything together in a way that looks polished without needing advanced software. If you can save a PDF and write an email, you can do this.
What if I don't know which brands to pitch?
Part 2 walks you through how to discover an endless supply of companies that are looking for art like yours, and how to research them to find the perfect fit. You'll never run out of brands to pitch.
Is there a refund?
Because this is a digital product with instant access, I don't offer refunds. But I do offer lifetime access, so you can come back to it whenever you need it.
What format is the course?
You'll get a 30-page PDF guide that walks you through all four parts, plus downloadable templates and mockups. Everything is designed to be simple and actionable, so you can finish and send your pitch this weekend.
What if I'm nervous about reaching out to art directors?
That's exactly what Part 4 is for. You'll create a customized pitch using the templates and examples provided, so you're not staring at a blank email wondering what to say. The course gives you the exact words and structure that work.
One last thing
The designers landing deals aren't the ones with the biggest portfolios or the most collections. They're the ones who stopped perfecting and started pitching. Join Portfolio in a Weekend and become one of them.
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